Women may be pulling the country out of its recession perched atop platform heels and strappy sandals.
Well known retail market researcher NPD Group Inc., reported that sales of womens’ fashion footwear have increased by double- digits this spring compared to the same three-month period a year ago.
For the three- month period ending in April,womens’ shoe sales were up by 24 percent from the same periosd a year ago.The same three- month period between 2008 and 2009 saw a 5 percent drop., mens’ shoes up by 8 percent during the same period and kids’ shoes 2 percent.
“As go women so goes the fashion market” stated Marshal Cohen, the groups’ chief industry analyst,”With womens’ fashion footwear currantly making up just over 61 percent of sales and women buying 22 percent of mens’ and 79 percent of kids’ footwear, it has been interesting to follow this trend as a leading indicator for the return of the consumer to purchasing.”
Sales of casual shoes are up by 25 percent during the period,boots up 30 percent and walking shoes – including toning and shaping shoes – are up by over 100 percent.
Cohen sees a sign of recovery,pointing to sales increases in other more general categories,including a 13 percent increase over the three- month period compared to a year ago.
Source: Laura Gunderson, Oregon.Live.Com. 23.June 2010.
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