With Matt O’Brien
Winter is upon us up here in the Rocky Mountains and, in contrast to most of the country, we are hoping for snow! The folks in Warson Brands new product development have been busy this year coming up with a record number of new products, all of our which promise opportunities for your growth. But here are a few high points from the high country:
Our new Converse Velocity series promises to be a huge success as it is one of the largest pre-bought series in our history. This extremely light weight (only 16oz.!) and fast boot will provide officers and troops with an unstructured compliment to our Rapid Response series.
Our new Converse One Star package in the work line is equally exciting. These athletics provide everything your youthful customer is looking for at a smoking hot price.
Price is always an issue and will continue to be one in the future. Vouchers are lowering and costs are rising. To help meet these challenges, Warson is re-launching the Iron Age and Grabbers brands with comfortable, long lasting footwear for a price that can’t be beat.
My customers consistently voice a need not only for good looking and performing product, but also for product that can be reliably re-stocked on an as-needed basis. Warson Brands maintains one of the highest fill rates in the industry, and 2012 will be no exception.
Check out all the new products in our 2012 catalogs, place your orders, and get ready for a banner year. Have a great holiday and a successful New Year!
